Kenterprise Resale is a small business that purchases and resells pallets of merchandise that are lightly used or new, with minor cosmetic imperfections. The logo design centers around a clever play on words, combining the owner’s first name, Kent, with Enterprise. Special emphasis was placed on “Kent” to ensure the name stands out and becomes the focal point of the brand identity. The overall concept reflects entrepreneurship, simplicity, and trust. A clean typographic, Montserrat, was chosen to communicate professionalism and clarity. The minimal design ensures the logo performs well across both digital and print applications, creating a strong and recognizable visual presence for the brand.